We kept seeing it happen. And we knew we could fix it.

Rebeca — Co-Founder
Rebeca spent over 14 years across the UK working with some of the world's most recognisable brands, from Estée Lauder and LVMH to Ferrari F1 and Amazon Gaming, moving fluidly between PR, comms strategy and performance marketing. When she made Dubai home, she saw the same gap everywhere: brilliant PR, and no system connecting it to actual demand. So she built one — PR and lead generation, working as a single connected engine instead of two separate line items.

Shady — Co-Founder
Shady spent 15 years building distribution strategies for Fortune 500 companies including 3M and Henkel across Egypt, Saudi Arabia and the UAE. He brought the final piece: for brands ready to go further, real distribution relationships across the region.
We don't hand you a playbook. We get in the room with you and build it.