Launching in MENA best practices Pt1
Looking to expand your business/services in the MENA region? Have a great solution/product currently yet, not sure how to best launch it in this region? Looking to test the market and find a lean way to grow your business here? Here are a few tips to consider:
Thought leadership. A lot of you might have heard the controversial concept “It’s not what you know is who you know” and how that applies in the MENA region especially. However, that doesn’t have to be the case anymore nowadays. Thanks to the great influx of businesses coming to the Gulf region the doors to diverse business practices are wide open and so, establishing yourself on the market with smart marketing tactics can deliver outstanding results. Thought leadership is one of the first solutions of market launch to consider. It’s crucial for your business development to establish yourself as a trustworthy industry leader. How to implement thought-leadership?
Conduct market research and understand the pain points of your potential customers. This can be done usually with a marketing and PR agency that specialises in running research papers for PR purposes. We recommend that you do this with a local agency in order to get best results and practices.
Run an effective PR campaign in the first few quarters in order to establish yourself clearly on the market. Placing your name in top national publications, but also niche industry publications, will cement your credibility on the market and establish you as an expert leader in your industry.
Develop content marketing campaigns that are relevant for this market, and showcase your expertise in the industry by sharing your insights through various channels. These days a great marketing campaign is not revealed only by what you say, but also by how you say it and therefore finding smart and cost effective media channels that will engage your audience on a local and national level can really make the different between a successful launch or a failure to come to this market.
By establishing yourself as a thought leader, you will gain credibility and trust in the region, which will lead to increased sales and revenue.
Stay tuned for more tips on how to better launch your business in a cost effective way within the MENA region.
