Starting a business is always an exciting journey. However, it is not always a bed of roses, especially for startups. One of the most common reasons for startup failure is poor management of their marketing budget.

As a start-up most businesses need to carefully manage their budgets and make sure everything they put in has a return of investment. Having said that a lot of businesses exhaust their marketing budget on the wrong media channels in the first year of business. Let’s sit down and see why and how to solve that.